![]() ![]() However, it’s essential to have a customer base that can support your business. Examining the wants and needs of these people might reveal a target audience that is health-conscious or possibly dealing with health issues and willing to spend more for hard-to-find items. Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets. If you start from the position of being a problem solver, it’s easy to define your audience and describe the wants and needs of your ideal customer for marketing efforts. There are many ways to research potential audiences, but a shortcut is to simply identify a problem that people have that your product or service can solve. Identifying your ideal customer and exploring a broader audience for your goods or services is essential in defining your sales and marketing strategies, plus it helps fine-tune what you offer. Here is where you explore bullet point number three, who your business will benefit. Plus, you could expand on that value proposition by offering wedding and other special-occasion cakes that incorporate gluten-free, keto-friendly and traditional cake elements that all guests can enjoy. So spend some time brainstorming the possibilities in this section.įor example, a cottage baker startup specializing in gluten-free or keto-friendly products might be a value proposition that certain audiences care deeply about. Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.Īs you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. You’ll quickly find these answers and possibly new directions as you explore your ideas and options. ![]() Use the rest of your plan template to brainstorm ideas and tactics. These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck.
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